Have you thought about how your jeans are made? Cotton, indigo and a side of technology! Meet the Winchester School of Art Fashion team and examine how technology is playing an increasing role in the area and how it can be used alongside traditional techniques in the creation of jeans. - Handle denim samples and inspect patterns, toiles and finished garments. You'll see some of the work our students do using denim on the course, combining technology and traditional methods. - Compare physical jeans with their CLO3D versions, including fit or tension-map imagery. Look for differences between digital simulation and real-world material behaviour. You'll have a chance to experiment with AI prompts in designing some denim, - Respond to simple prompts such as "What makes a pair of jeans fit well?" and "What does software miss?"- Choose a silhouette, function, pocket/detail and denim characteristic for a short design challenge, and how they work in fashion design. View either a live or pre-generated generic AI interpretation. Critique the result: Could it be patterned? Would it fit? How would the seams or pockets work? Is it durable? What would a human designer need to change?